Aberrant Advertising was founded on a single premise: most advertising is forgettable, and that's a choice. We choose differently.
We started Aberrant because we were sick of advertising that asked permission. Timid concepts. Safe placements. Metrics that measured everything except whether anyone actually gave a damn.
Our name is intentional. Aberrant means departing from the norm. In an industry addicted to templates, we consider that a competitive advantage. We don't fit into your media plan — we blow it up and rebuild it around the places your audience actually inhabits.
Vancouver-based. Globally deployed. Permanently uncomfortable.
We don't sell reach. We sell relevance. Every placement is deliberate — chosen because it puts you in front of the right person, not just more people.
Safe advertising is invisible advertising. We push creative boundaries because that's the only way to earn attention in a world drowning in media.
The physical world is the original targeting platform. We fuse it with digital precision to create campaigns that live in both dimensions simultaneously.
Gut feelings are starting points. Every campaign ships with a measurement framework. We show our work — and we stand behind the numbers.
Founder & Creative Director
15 years making brands loud. Former global creative at WPP. She started Aberrant because she was tired of polite advertising.
Head of Media Strategy
Data obsessive. Location media veteran. Built geo-targeting programs for brands in 22 countries. Speaks fluent foot traffic.
Director of Production
Turns wild concepts into physical reality. If there's a wall, a train, or an intersection involved — Cleo owns it.
Analytics & Attribution Lead
Makes sense of the chaos. Builds measurement frameworks that prove the work actually moved the needle — not just the impressions.